The Marketing Plan: How to Prepare and Implement it
- ISBN-10
- 0814416934
- ISBN-13
- 9780814416938
- Series
- The Marketing Plan
- Category
- Business planning
- Pages
- 306
- Language
- English
- Published
- 2011
- Publisher
- AMACOM
- Author
- William M. Luther
Description
Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan.
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