Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property
- ISBN-10
- 0814416993
- ISBN-13
- 9780814416990
- Category
- Business & Economics
- Pages
- 288
- Language
- English
- Published
- 2012
- Publisher
- AMACOM Div American Mgmt Assn
- Author
- Andrew J. Sherman
Description
Whether you call it 'harvesting intangible assets' or 'intellectual property management,' organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.
Get the book
Similar books
-
The Intangible Assets Handbook: Maximizing Value from Intangible Assets
By Weston AnsonThis handbook is intended as a useful document for intangible asset management inquiries, with a special emphasis on licensing, transaction due diligence and bankruptcy.
-
Franchising and Licensing: Two Powerful Ways to Grow Your Business in Any Economy
By Andrew ShermanGrowing your business doesn't have to be messy or complicated. This indispensable reference provides legal insider insight into how to leverage the intellectual capital of your company to generate new revenue.
-
Tangible Strategies for Intangible Assets
By John BerryAnd while assigning accurate valuations is a stringent requirement under new FASB accounting guidelines, it is far from easy. This book explains the latest thinking and techniques in measuring and managing intangibles.
-
Valuation of Intellectual Property and Intangible Assets
By Russell L. Parr, Gordon V. SmithValuation of Intellectual Property and Intangible Assets
-
Raising Capital: Get the Money You Need to Grow Your Business
By Andrew ShermanEntrepreneurial leaders in any industry will learn how to identify their best sources of financing, treat their investors with respect and integrity, decipher legal documents, and gain the skills and patience to see their way successfully ...
-
Valuation and Exploitation of Intellectual Property and Intangible Assets
By John Sykes, Kelvin KingThe authors take readers through the legal and accounting principles that govern the valuation of assets.
-
Tangible Strategies for Intangible Assets: How to Manage and Measure Your Company's Brand, Patents, Intellectual Property, and Other Sources of...
By John BerryIntangible assets such as brands, patents, and intellectual capital are the new measures of corporate wealth. But one can't manage what one can't measure.
-
Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy
By Andrew J. ShermanThe fourth edition shows you how to: - Prepare a comprehensive manual that serves as the foundation of your operations and training programs.
-
Making Sense of Intellectual Capital: Designing a Method for the Valuation of Intangibles
By Daniel AndriessenThe first book to offer a comprehensive and academically sound review and evaluation of 25 existing methods for valuing intangible resources, this book then relates six case studies using a method developed by the author.
-
Intangible Assets: Valuation and Economic Benefit
By Jeffrey A. Cohen" --Edward F. Malone, Partner, Jenner & Block LLP "This book is intended for business students, management professionals, and attorneys who want a comprehensive introduction to valuing intangible assets.