The Marketing Plan: How to Prepare and Implement it

The Marketing Plan: How to Prepare and Implement it
ISBN-10
0814426158
ISBN-13
9780814426159
Series
The Marketing Plan
Category
Business & Economics
Pages
318
Language
English
Published
2001
Publisher
AMACOM Div American Mgmt Assn
Author
William M. Luther

Description

Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of "The Marketing Plan" outlines a comprehensive, systematic approach that guarantees results.

Other editions

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