Annotation. For more than a decade, this book has been the definitive guide to franchises and licensing programs. In this third edition, author and prominent attorney Andrew J. Sherman expands his in-depth coverage to include international franchising initiatives. In addition, every chapter has been thoroughly updated to reflect new information on market responsiveness, compliance, and other key issues. The result is a truly global reference that will prove indispensable to companies and entrepreneurs alike. If you're involved in any aspect of franchising and licensing, you can't afford to be without the latest edition of this book. It became the industry standard immediately upon its original publication, opening up enticing opportunities for entrepreneurs as well as presenting new strategic options for corporations. Now the third edition gives it truly global reach. Expanded to include international as well as domestic (U.S.) franchising and licensing, it comprehensively covers the strategic, legal, financial, and operational aspects of these complex but highly profitable business structures.
Comprehensive and applicable to domestic and international franchising initiatives alike, this go-to guide remains the industry standard for insights on expanding your business.
In a newly updated revision of a book relied upon by thousands of business executives, here is the strategic guide you've been looking for to help you create and manage an efficient, profitable, and trouble-free business growth plan, and ...
Growing your business doesn't have to be messy or complicated. This indispensable reference provides legal insider insight into how to leverage the intellectual capital of your company to generate new revenue.
This looseleaf volume covers the regulation and licensing issues pertaining to local government franchising, public utilities, taxicab services, ambulance services, cable television, and other aspects of public service franchising under ...
Roberta E. Pearson and William Uricchio (New York: Routledge, 1991); Janet Wasko, Understanding Disney: The Manufacture of Fantasy (Malden, MA: Polity, 2001). Keith Negus, Music Genres and Corporate Cultures (London: Routlege, 1999), ...
This book covers the following areas: Business Operations Structure: Build a solid foundation with financial management, marketing, and compliance strategies.
A key to Ya Kun's intellectual property is its know-how represented in its trade secrets. The company's coveted kaya jam recipe is a closely guarded family trade secret, and it is manufactured in a separate, family-owned facility by ...
Traditional corporation law (or "entity" law) no longer covers the challenges presented by today's multinational corporate integration and control. Now, Blumberg's ground-breaking analysis of the law of corporate groups (or...