Maximum Influence: The 12 Universal Laws of Power Persuasion
- ISBN-10
- 0814428045
- ISBN-13
- 9780814428047
- Category
- Business & Economics
- Pages
- 240
- Language
- English
- Published
- 2004
- Publisher
- AMACOM/American Management Association
- Author
- Kurt W. Mortensen
Description
Renowned expert Mortensen combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others. Readers will learn the 12 Laws of Persuasion.
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