The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun...
- ISBN-10
- 0814433820
- ISBN-13
- 9780814433829
- Category
- Business & Economics
- Pages
- 240
- Language
- English
- Published
- 2014-06-11
- Publisher
- AMACOM
- Author
- Becky Sheetz-Runkle
Description
Sun Tzu's ancient The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent . . . for their very survival. The Art of War for Small Business is the first book to apply Sun Tzu's wisdom to the small business arena. Featuring inspiring examples of entrepreneurial success, the book's 12 timeless lessons reveal how to: Choose the right ground for your battles Prepare without falling prey to paralysis Leverage strengths while overcoming limitations Strike competitors' weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Big companies may deploy overwhelming forces, but small companies can outsmart, outmaneuver, and outstrategize larger adversaries to capture crucial sectors, serve unmet needs, and emerge victorious.
Get the book
Other editions
Similar books
-
Sun Tzu's The Art of War: Plus, The Art of Small Business
By Gary GagliardiThe book shows readers how to directly apply Sun Tzu's strategic principles to making a profit, building an organization, and surviving in a competitive market
-
Sun Tzu and the Art of Business: Six Strategic Principles for Managers
By Mark R. McNeilly, Mark McNeillyHere are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War.
-
Sun Tzu for Women: The Art of War for Winning in Business
By Becky Sheetz-RunkleWhether it's relying on networking skills to win allies or maneuvering to gain a decisive advantage, this title shows through dozens of case studies from prominent women in business how to overcome the odds, defeat opponents, and forge ...
-
The Art of War In Business Technology: Simple Tactics for Conquering IT & Cybersecurity Challenges on the Small Business Battlefield
By A-Jay OrrAs a veteran of the United States Army, A-Jay is no stranger to combat training and preparation. In his latest book, The Art of War in Business Technology, A-Jay brings lessons in warfare to the digital battlefield.
-
Sun Tzu's The Art of War Plus The Art of Starting a Business: The World's Best Guide to Strategy Plus...
By Sun-Tzu, Gary GagliardiEarlier paperback version of The Art of Small business focusing more on starting a business. The complete text of The Art of War is on the left-hand pages with The Art of Starting a Business on the facing right-hand pages.
-
The Little Art of War Book
By Hippo! OrangeA collection of over 170 quotes drawn straight from the ancient treatise by China's most famous warrior and philospher, Sun Tzu.
-
The Art of War for the Management Warrior: Sun Tzu's Strategy for Managers
By Gary GagliardiThe book includes the keys for a FREE download of the MP3 of the complete audio book for listening on Ipods or similar devices.
-
The Art of War for Executives: Sun Tzu's Classic Text Interpreted for Today's Business Reader
By Donald KrauseNow the wisdom of Sun Tzu's The Art of War is made accessible to the modern reader. Not simply a new translation, this is the first book to provide a clear, easy-to-follow interpretation of the classic document.
-
The Entrepreneur's Guide to the Art of War: The Original Classic Text Interpreted for the Modern Business World
By Mark SmithIllustrated with numerous case studies of business owners whose strategies show how these ideas can work and containing quotes and tips from well-known business leaders and innovators, The Entrepreneur's Guide to The Art of War will show ...
-
Sun Tzu - The Art of War for Managers: 50 Strategic Rules Updated for Today's Business
By Gerald A Michaelson, Steven W MichaelsonHere is the wisdom—tested for twenty-five centuries—that will help you seize the advantage, storm your competitors’ gates, and conquer the marketplace!