Persuasion Equation: The Subtle Science of Getting Your Way
- ISBN-10
- 0814434177
- ISBN-13
- 9780814434178
- Category
- Business & Economics
- Pages
- 240
- Language
- English
- Published
- 2015
- Publisher
- Amacom Books
- Author
- Mark Rodgers
Description
How do you get people to see things your way---whether you're aiming for a promotion, a sale, or buy-in on a new idea? Merging research and real-world application, Persuasion Equation is your insightful guide to greater influence. Learn the surprising reasons people say "yes" and how to radiate expertise, win trust, appeal to the heart, and more.
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