Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses
- ISBN-10
- 0814436137
- ISBN-13
- 9780814436134
- Category
- Business & Economics
- Pages
- 288
- Language
- English
- Published
- 2015
- Publisher
- Amacom Books
- Author
- E. Freya Williams
Description
What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability-and reveals the six factors responsible for their success, including: Iconoclastic Leadership fueled by deep conviction and a rebellious streak * Disruptive Innovation that uses sustainability to spur the development of radically better products and services * A Higher Purpose that ignites the company-when the mission leads, profits follow * Mainstream Appeal with positioning and packaging stripped of the crunchy clich's that alienate the average customer. This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over $60 billion in revenue. What's more-many command wider profit margins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.
Get the book
Other editions
-
- 2019-04-29
- 275 pages
- Ebook
- Triumph Books
-
- 2015-08-12
- 305 pages
- Ebook
- AMACOM
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