Jobs to Be Done: A Roadmap for Customer-Centered Innovation

Description

In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love? Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. However, innovation expert Stephen Wunker offers the effective Jobs method: determining the drivers of customer behavior--those functional and emotional goals that people want to achieve. This simple shift in perspective opens up new insights about your customers and a wealth of hidden opportunities. For example, social media newcomer Snapchat used the Jobs process to capture the millennial demographic. By reducing functionality, the company satisfied its users' unmet need to document real life in the moment, without filters and "like" buttons. Packed with similar examples from every industry, this complete innovation guide explains both foundational concepts and a detailed action plan developed by Wunker and his team. In Jobs to Be Done, the groundbreaking Jobs Roadmap takes you step-by-step through the innovation process and reveals how to: Gather valuable customer insights Turn those insights into new product ideas Test and iterate until you find original profitable solutions And much more! Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success.

Get the book

Amazon.com

Search the book

eBay.com

Search the book

Other editions

• 

  Jobs to Be Done: A Roadmap for Customer-Centered Innovation

  • 2016-11
  • 224 pages
  • Paperback
  • AMACOM

Similar books

• 

  Jobs to Be Done: Theory to Practice

  By Anthony W. Ulwick

  Why do some innovation projects succeed where others fail? The book reveals the business implications of Jobs Theory and explains how to put Jobs Theory into practice using Outcome-Driven Innovation.

• 

  The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

  By Jim Kalbach

  The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

• 

  Competing Against Luck: The Story of Innovation and Customer Choice

  By Clayton M. Christensen, Taddy Hall, Karen Dillon

  This book carefully lays down the authors’ provocative framework, providing a comprehensive explanation of the theory, why it’s predictive, and, most important, how to use it to improve innovation in the real world.

• 

  What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

  By Anthony Ulwick

  With the same profound insight, simplicity, and uncommon sense that propelled The Innovator's Solution to worldwide acclaim, this paradigm-changing book details an eight-step approach that uses outcome-driven thinking to dramatically ...

• 

  When Coffee and Kale Compete: Become Great at Making Products People Will Buy

  By Alan Klement

  You will also learn how to analyze the competition and make customers notice your product. The knowledge in this book will help you boost growth for your product and business.

• 

  Choosing College: How to Make Better Learning Decisions Throughout Your Life

  By Michael B. Horn, Bob Moesta

  What's driving you? What are you trying to accomplish? Once you know why, the book will help you make better choices. The research in this book illustrates that choosing a school is complicated.

• 

  The Jobs-To-be-Done Handbook: Practical Techniques for Improving Your Application of Jobs-To-be-Done

  By Bob Moesta, Chris Spiek

  We've written this book for the Jobs-to-be-Done student and practitioner who has a basic grasp of JTBD concepts (Forces Diagram, JTBD Timeline, Interview Process) and wants to strengthen their technique and continue to get better results ...

• 

  This Is Service Design Doing: Applying Service Design Thinking in the Real World

  By Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence

  How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers.

• 

  The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior

  By David S Duncan

  The core of the Tazza story is a simple, powerful idea that upends how most businesses view their customers.

• 

  Top Tasks: A How-to Guide

  By Gerry McGovern

  Essence of Top Tasks is a prioritized list of what matters most to customers.