Anime's Media Mix: Franchising Toys and Characters in Japan
- ISBN-10
- 081667549X
- ISBN-13
- 9780816675494
- Category
- Art
- Pages
- 314
- Language
- English
- Published
- 2012
- Publisher
- U of Minnesota Press
- Author
- Marc Steinberg
Description
Untangles the web of commodity, capitalism, and art that is anime
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