In this book "Perweiler explains in detail the innovative methods and strikingly graphic arrangements that make his work so widely admired by art directors and other photographers, and his examples include outstanding photographs of food, cosmetics, jewelry, and other small products. In each example, Perweiler explains the graphic concept behind the photograph and how he manipulated the lighting and the elements in the scene to achieve his stunning effects. Diagrams illustrate the lighting arrangements and special effects, and significant details of the setup are labeled on a smaller reproduction of each photograph. Perweiler's lucidly explained techniques are ones that any photographer can explore and apply to his or her own pictures." - backcover.