Lights, Camera, Campaign!: Media, Politics, and Political Advertising
- ISBN-10
- 0820468312
- ISBN-13
- 9780820468310
- Category
- Advertising, Political
- Pages
- 348
- Language
- English
- Published
- 2004
- Publisher
- Peter Lang
- Author
- David Andrew Schultz
Description
Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them
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