Broadcast Television: A Complete Guide to the Industry
- ISBN-10
- 0820474851
- ISBN-13
- 9780820474854
- Category
- Television broadcasting
- Pages
- 180
- Language
- English
- Published
- 2006
- Publisher
- Peter Lang
- Author
- Walter Mcdowell
Description
From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television: A Complete Guide to the Industry takes an impartial and in-depth look at the business of commercial television. Unlike many books addressing this topic, the purpose of this primer is not to support a partisan opinion about what is right or wrong with television but rather to provide objective information from which the reader can make his or her own judgments. To that end the organization and presentation style is also unique in that the industry is explained as a dynamic and interdependent system of technology, economics, and regulation. This systems approach to learning helps the reader understand better the interwoven parts of television business. As a concise and highly focused overview of the business of commercial television, Broadcast Television: A Complete Guide to the Industry can serve as a stand-alone text or as a supplement to other course readings addressing an array of topics involving television today.
Get the book
Similar books
-
TV Guide Almanac
By Craig T. Norback, Peter G. NorbackTV Guide Almanac
-
Stay Tuned: An Inside Look at the Making of Prime-time Television
By William Link, Richard LevinsonStay Tuned: An Inside Look at the Making of Prime-time Television
-
The Golden Age of Television
By Rick Marschallgether , with moderate success , and had She played Joan Stevens , the wife of their own radio comedy show , ' My domestic - relations court Judge Bradley Favorite Husband , upon which ' I Love Stevens , played by character actor Jim ...
-
The New York Times Encyclopedia of Television
By Theodore E Brown, Les BrownThe New York Times Encyclopedia of Television
-
TV Babylon
By Jeff RovinSocially , Collins's life was equally tumultuous . She allegedly was beaten by her first husband , whom she referred to as “ sadistic and perverted , ” and felt suppressed by her second , Anthony Newley , who did not like seeing what ...
-
Television in America: A Pictorial History
By Thomas G. AylesworthIn 1946, after World War ll, television began to burst up on the American scence with a speed unforeseen even by the most optimistic leaders of the industry.
-
Financing, Programming and Diversity in Australian Television
By Terry FlewFinancing, Programming and Diversity in Australian Television
-
The Tipping Point: How Much Is Broadcast Creativity at Risk ?: An Independent Report Commissioned by the BBC July 2005
By Will Hutton, British Broadcasting Corporation, Natalie TurnerThe Tipping Point: How Much Is Broadcast Creativity at Risk ?: An Independent Report Commissioned by the BBC July 2005
-
理解电视: 受众解读的心理学
By Livingstone, Sonia M.·利文斯通, 利文斯通本书作者回溯了有关心理学、传播学和文学批评的相关文献,深入探讨了社会心理学、媒介研究和文化研究的历史与范式,提出整合性的分析框架 ...
-
时事直通车与凤凰明星
By 文晓思时事直通车与凤凰明星