How effective are election campaign posters? Providing a unique political history, this book traces the impact that these posters - as well as broadsides, banners, and billboards - have had around the world over the last two centuries. It focuses on the use of this campaign material in the United States, as well as in France, Great Britain, Germany, South Africa, Japan, Mexico, and many other countries. The book examines how posters evolved and discusses their changing role in the twentieth century and thereafter; how technology, education, legislation, artistic movements, advertising, and political systems effected changes in election posters and other campaign media, and how they were employed around the world. This comprehensive and original overview of this campaign material includes the first extensive review of the research literature on the topic. Posters, Propaganda, and Persuasion will be useful to scholars and students interested in communications, politics, history, advertising and marketing, art history, and graphic design.
Thomas E. Patterson , The Mass Media Election ( New York : Praeger , 1980 ) , Chap . 10 . 46. Ibid . 47. J. Merrill Shanks and Bradley Palmquist , “ Changing Determinants of Candidate Preferences : Design Issues in Studying Electoral ...
This thesis examines Spanish-language ads and Latino-targeted websites from the Democratic and Republican candidates in the 2008 and 2012 presidential elections, exploring the issues understood to be important to the imagined Latino voter ...
Yet, even while modern mudslinging has grown more rampant—as a hungry media feed the frenzy for the next juicy story, which political adversaries are eager to supply—the phenomenon is hardly new.
A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential ...
The contributors to this text examine the differences, as well as the similarities of political advertising among the electoral processes of democracies globally.
Here, too, are the stories they didn't want you to hear: the man who snorted coke in Number 10, the fist-fights in Downing Street, the all-day champagne binges in Westminster.
Bis heute ist die unmittelbare Einwirkung von Wahlwerbung auf die Wählerentscheidung umstritten und nicht definitiv nachgewiesen.
Cómo ganar unas elecciones: comunicación y movilización en las campañas electorales
Un exemple de stratégies de communications mises en oeuvre dans la perspective d'un retour à la paix durable en Irlande.
Political scientists investigate the impact that political advertisements have on political campaigns and elections.