Communication in Political Campaigns
- ISBN-10
- 0820486361
- ISBN-13
- 9780820486369
- Category
- Political Science / Political Process / General
- Pages
- 292
- Language
- English
- Published
- 2007
- Publisher
- Peter Lang
- Author
- William L. Benoit
Description
This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media - from television spots and debates to candidate webpages and direct-mail advertising - it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters consider a full range of races, from presidential to congressional to gubernatorial, and look at political campaigns in the United States and many other countries including France, Israel, South Korea, and Taiwan. Communication in Political Campaigns introduces readers to both theory and research on the topic, and is an ideal text for courses on political campaigns.
Get the book
Other editions
Similar books
-
Political Campaign Communication: Principles and Practices
By Judith S. Trent, Robert V. FriedenbergA new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite—a thoroughly researched, insightful, and reader-friendly text.
-
Political Campaign Communication: Inside and Out
By Larry Powell, Joseph CowartThis text takes a unique approach to the subject of campaign communication by examining its intricacies from views both inside and outside of the process.
-
Electoral Strategies and Political Marketing
By Shaun Bowler, David M. FarrellThe book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.
-
Political Communication in American Campaigns
By Joseph S. TumanTaking a truly communicative approach to political communication, the text explores campaigns in terms of their management and message orientation and focuses on communication strategies as regards speeches, debates, and the use of paid and ...
-
Ground Wars: Personalized Communication in Political Campaigns
By Rasmus Kleis NielsenIn today's political ground wars, Nielsen demonstrates, even the most ordinary-seeming volunteer knocking at your door is backed up by high-tech targeting technologies and party expertise.
-
Ground Wars: Personalized Communication in Political Campaigns
By Rasmus Kleis NielsenThis book contributes to political science in novel and decisive ways. Ground Wars is a pleasure to read."--Florence Faucher-King, Sciences Po, Paris
-
Political Campaign Communication: Theory, Method, and Practice
By Robert E. Denton, Jr.See in addition: Dennis M. Simon, “Public expectations of the president,” in The Oxford Handbook of the American Presidency, ... Jennifer R. Mercieca and Justin S. Vaughn, “Barack Obama and the rhetoric of heroic expectations,” in The ...
-
Campaign Communication and Political Marketing
By Philippe J. MaarekCampaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign.
-
Communication in Political Campaigns: Functional Analysis of Election Messages
By William L. Benoit"This book is based on the Functional Theory of Political Campaign Discourse.
-
Political Campaign Communication: Inside and Out
By Larry Powell, Joseph CowartRich, F. (2009c, September 20). Even Glenn Beck is right twice a day. New York Times, WK8. Rutenberg, J., & Robertson, C. (2010, January 31). From high jinks to handcuffs. New York Times, A1, A22. Sabato, L. J. (2000).