From Submarines to Suburbs: Selling a Better America, 1939-1959

From Submarines to Suburbs: Selling a Better America, 1939-1959
ISBN-10
0821416774
ISBN-13
9780821416778
Category
Business & Economics
Pages
368
Language
English
Published
2006
Publisher
Ohio University Press
Author
Cynthia Lee Henthorn

Description

Using documentary evidence in the form of numerous advertisements of the time, From Submarines to Suburbs is a fascinating analysis of the way corporations made the successful switch from supporting the war effort to building on the peacetime prosperity by re-tooling the patriotic fervor of the home front.

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