Swift Viewing: The Popular Life of Subliminal Influence
- ISBN-10
- 0822349191
- ISBN-13
- 9780822349198
- Category
- Language Arts & Disciplines
- Pages
- 324
- Language
- English
- Published
- 2012-01-02
- Publisher
- Duke University Press
- Author
- Charles R. Acland
Description
Acland looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies. The study was soon proven false, but that hasnt kept the concept from having a long afterlife in the popular imagination.
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