Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
Buying with Sense
In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch ...
Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
This important work provides the most up-to-date, cutting-edge, comprehensive reference combining volumes on all major sensory modalities in one set.
When naturalist and zookeeper Gerald Durrell wanted to catch some fruit bats for his zoo on the Isle of Jersey, he went to the island of Rodriguez, east of Madagascar, and baited his net with what he called “jackfruit,” a big, ...
-- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site.
Sorensen's approachable, personal style simplifies daunting personal housing decisions. His illustrated guide provides consumer protection, personal finance, and residential real estate assistance for all Californians.
This book explains how sensory and aroma marketing is used by food companies to improve the sales of their products at different locations.
In Sixth Sense, noted holistic success coach Eugene N. Nwosu provides a set of deceptively simple tools designed to help you "rewire" your subconscious mind, change your life, and acquire the enlightenment and wisdom vital for true balance, ...