This Business of Global Music Marketing

This Business of Global Music Marketing
ISBN-10
0823077888
ISBN-13
9780823077885
Category
Music / Business Aspects
Pages
275
Language
English
Published
2007
Publisher
Billboard Books
Author
Tad Lathrop

Description

Think BIG—capture the global music market. Worldwide tours, internet downloads, international album distribution-the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, political, and logistical pitfalls.This Business of™ Global Music Marketingoffers a map of the world, with full information on how to break into the global market, how to distribute records abroad, how to find an audience, how to package records to appeal to local markets, how to establish partnerships with foreign businesses, how to deal with different rules of trade, and much more. A companion volume to authorTad Lathrop'stop-sellingThis Business of™ Music Marketing and Promotion,This Business of™ Global Music Marketingoffers everyone in the music business a chance to go global. • Thefirstbook that shows musicians how to sell their work around the world • Great follow-up to top-sellingThis Business of™ Music Marketing and Promotion • New addition to the popularThis Business of™series

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