Media Management in the Age of Giants: Business Dynamics of Journalism
- ISBN-10
- 0826351638
- ISBN-13
- 9780826351630
- Category
- Journalism
- Pages
- 399
- Language
- English
- Published
- 2012
- Publisher
- UNM Press
- Author
- Dennis F. Herrick
Description
The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.
Get the book
Other editions
Similar books
-
Ivy + Bean: No News is Good News
By Annie BarrowsIvy and Bean try to make money by writing a newspaper about Pancake Court but the neighbors are not pleased to read about themselves.
-
Occasional, Critical, and Political Writing
By James JoyceThis collection includes newspaper articles, reviews, lectures, and propagandizing essays that are consciously public, direct, and communicative.
-
The Journalist's Guide to Media Law: A Handbook for Communicators in a Digital World
By Mark Pearson, Mark PoldenA practical guide for journalists, public relations and marketing professionals, bloggers and social media experts to staying on the right side of the law.
-
Breaking Into Journalism: Your Guide to a Career in Journalism in Australia and New Zealand
By Mark Pearson, Jane JohnstonA practical guide to starting a career in journalism
-
Writing and Reporting the News as a Story
By Robert Lloyd, Glenn GuzzoThis book is about writing and storytelling.
-
Another Voice II
By Stephen MulhollandThis is the second collection of the columns by Stephen Mulholland that appear in the Sunday Times, and are the most widely read of their kind in South Africa.
-
The Media's Role in Defining the Nation: The Active Voice
By David A. Copeland, David Copeland... According to columnist David S. Broder , “ The one clear American policy revolution of [ the 1980s ] was engineered by Ronald Reagan when he came to power intent on reversing the almost half - century growth of the welfare state .
-
The Media Elite
By S. Robert Lichter, Stanley Rothman, Linda S. LichterThe Media Elite
-
Letters of the Times
By James W. HamiltonDear Mr. Lelyveld: I am writing regards the Times' national coverage of Jack Blum's testimony on the B.C.C.I. before a sub-committee of the Senate Foreign Relations Committee on Aug. 1. In the Aug. 2nd edition, there was an article by ...
-
Writing Assignments for Today's Media
By James Lester Julian, Byron St. DizierThe council also appointed white real estate agent Nancy Watterman to replace white board member Edie Rachels , who asked not to serve again . The new chairman of the school board will be the Rev. Robert Howell , a black minister . 8.