Media Management in the Age of Giants: Business Dynamics of Journalism. Second Edition.
- ISBN-10
- 0826351646
- ISBN-13
- 9780826351647
- Category
- Language Arts & Disciplines
- Pages
- 416
- Language
- English
- Published
- 2012-08-15
- Publisher
- UNM Press
- Author
- Dennis F. Herrick
Description
The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.
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