Media Management in the Age of Giants: Business Dynamics of Journalism. Second Edition.

Media Management in the Age of Giants: Business Dynamics of Journalism. Second Edition.
ISBN-10
0826351646
ISBN-13
9780826351647
Category
Language Arts & Disciplines
Pages
416
Language
English
Published
2012-08-15
Publisher
UNM Press
Author
Dennis F. Herrick

Description

The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

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