Hospitality and Travel Marketing-Instructor's Manual 4e
For students in two and four-year programs who are seeking careers in hospitality, and travel and tourism industry, this edition of Hospitality and Travel Marketing covers the subject areas for these core courses and more!
Instructor's Manual to Accompany Hospitality Marketing Management, Fourth Edition
Hospitality Marketing Management, Fourth Edition Instructor's Guide
Marketing in the Hospitality Industry: Instructor's Manual
Now this Third Edition keeps the book in line with the latest developments in this rapidly changing field-with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations.
Instructor's Manual to Accompany Hospitality Marketing Management, Fifth Edition
Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to HOSPITALITY AND TRAVEL MARKETING, International Edition is written in a user-friendly style.
The book reflects current practices by integrating, social media and e-marketing throughout, emphasising the sustainability of tourism including concepts such as ethical tourism and green marketing, highlighting experience as a major driver ...
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts.