Hospitality and Travel Marketing
- ISBN-10
- 0827366205
- ISBN-13
- 9780827366206
- Series
- Hospitality and Travel Marketing
- Category
- Business & Economics / Careers / General
- Pages
- 567
- Language
- English
- Published
- 1996
- Publisher
- Delmar Publishers
- Author
- Alastair M. Morrison
Description
Comprehensive and up-to-date coverage of marketing theory and techniques for the hospitality industry. Beginning with the basic principles of marketing, the text advances through clear, step-by-step instructions for developing, implementing and evaluating a hospitality industry marketing plan to achieve organizational goals. Updated information includes many current and specific industry examples that reinforce learning and understanding through recognizable case studies. An 8-page, full-color insert shows actual display ads created as part of industry marketing efforts. Detailed coverage of the nine P's of hospitality marketing (product, people, packaging, programming, place, promotion, partnership, public relations, and pricing) provides a thorough understanding, and solid preparation for a career in hospitality and travel marketing.
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