Public Diplomacy: How to Think about and Improve it

Public Diplomacy: How to Think about and Improve it
ISBN-10
0833036858
ISBN-13
9780833036858
Series
Public Diplomacy
Category
Diplomacy
Pages
23
Language
English
Published
2004
Publisher
Minnesota Historical Society
Authors
Charles Wolf, Brian Rosen

Description

This paper sharply distinguishes "marketing" encompassed in public diplomacy from the marketing of commercial products, focusing instead on the central roles of constintuencies and adversaries. The authors argue that the antipathy for the U.S. government w as aroused by some U.S. policies of outsourcing some aspects of public diplomacy.

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