Health Care Marketing: A Foundation for Managed Quality
- ISBN-10
- 0834205270
- ISBN-13
- 9780834205277
- Series
- Health Care Marketing
- Category
- Hastahane ekonomisi
- Pages
- 548
- Language
- English
- Published
- 1994
- Publisher
- Jones & Bartlett Learning
- Author
- Philip D. Cooper
Description
Health Care Marketing: A Foundation for Managed Quality builds on tradition and delivers the very latest answers to the whats, whys, and hows of making effective marketing a reality in your health care organization. Included are journal articles, book chapters, scholarly papers, editorials, research reports, and case studies, all gathered here in a single timely and comprehensive source.
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Other editions
-
- 2009-02-23
- 337 pages
- Paperback
- Jones & Bartlett Learning
-
- 2009-02-23
- 311 pages
- Paperback
- Jones & Bartlett Publishers