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Test Item File Chapter 1 : Introduction to Global Marketing .340 Chapter 2 : The Global Economic Environment .352 ... 3 : The Global Trade Environment : .366 Chapter 4 : Social and Cultural Environments .379 Chapter 5 : The Political ...
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Includes multiple choice, short answer, essay and true/false questions for each chapter.
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Test Item File [to Accompany Philip Kotler], Marketing Management
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