Trade Name Origins
- ISBN-10
- 084420904X
- ISBN-13
- 9780844209043
- Category
- Business names
- Language
- English
- Published
- 1997
- Publisher
- National Textbook Company
- Author
- Adrian Room
Description
Alphabetically arranged entries present the stories behind over 700 everyday trade names, such as aspirin, Grape Nuts, Lego, and Wimpy, with information on how trade names are devised and a look at the linguistic and legal pitfalls of choosing a name.
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