Sales Letters that Sizzle: All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales
- ISBN-10
- 0844223484
- ISBN-13
- 9780844223483
- Category
- Direct marketing
- Pages
- 270
- Language
- English
- Published
- 1999
- Publisher
- Contemporary Books
- Author
- Herschell Gordon Lewis
Description
This handbook on international development policy and management covers a broad spectrum of contemporary topics across all the major areas of interest. With over 40 chapters, the book comprehensively explores the many themes and issues of significance for both policy and implementation, and provides easily accessible reference material on current practice and research. The 42 contributors come from a diverse range of backgrounds, and enjoy international reputations in their chosen fields.
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