Multicultural Marketing: Selling to the New America : Position Your Company Today for Optimal Success in the Diverse America of...
- ISBN-10
- 0844226017
- ISBN-13
- 9780844226019
- Category
- Market segmentation
- Language
- English
- Published
- 2001
- Publisher
- McGraw-Hill Companies
- Authors
- Barry Lenson, Alfred L. Schreiber
Description
Consider These Facts Today, ethnic Americans--African-Americans, Asian-Pacific-Americans, and Hispanic-Americans--make up 25 percent of the U.S. population. By 2010 this figure will be 33 percent; by 2040, it will be 53 percent. Ethnic Americans are increasing in population seven times as fast as no
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