41 Gary L. Frazier , Robert E. Spekman , and Charles R. O'Neal , “ Just - in - Time Exchange Relationships in Industrial Markets , ” Journal of Marketing 52 ( October 1988 ) : 52–67 . 42 James R. Freeland , “ A Survey of Just - in ...
Business Marketing Management: A Strategic View of Industrial and Organizational Markets
"Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic ...
Geoffrey Moore (1995) introduced the idea of the technology adoption lifecycle. Here, he showed that in the early stages of a market, technology enthusiasts and visionaries are willing to accept new technologies enthusiastically.
Business Market Management (B2B): Understanding, Creating, and Delivering Value
More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses.
In this book, the authors analyze the best ways to help the poor manage risks such as health shocks, unemployment, sudden drops in income, and old age.
This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business.
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.
This book examines the role of some of the most popular management models and will help you determine when they should be applied.
Marketing research: Methodological foundations (12th ed.). Nashville: Earlie Lite Books, Inc. 16. ... Drucker, P. F. (2009). ... Strategic market research: A guide to conducting research that drives businesses (Paperback ed.).