How to Produce Creative Publications: Traditional Techniques & Computer Applications

How to Produce Creative Publications: Traditional Techniques & Computer Applications
ISBN-10
0844234931
ISBN-13
9780844234939
Category
Associations, institutions, etc
Pages
438
Language
English
Published
1991
Publisher
N T C Business Books
Authors
Thomas Harvey Bivins, William E. Ryan

Description

This is a first-class guide for anyone who wants to acquire the skills to make in-house publishing a success. The authors show you how to research and write winning copy and how to design eyecatching layouts. You'll learn all about handling traditional typesetting and printing methods and in parallel--you'll learn how to get the most out of your desk-top computer.

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