This is a first-class guide for anyone who wants to acquire the skills to make in-house publishing a success. The authors show you how to research and write winning copy and how to design eyecatching layouts. You'll learn all about handling traditional typesetting and printing methods and in parallel--you'll learn how to get the most out of your desk-top computer.
Immersion for Insight CREATIVE ACTS FOR CURIOUS PEOPLE Featuring the work of Lena Selzer , Michael Brennan , and the Civilla team with commentary from Adam Selzer 39 IMMERSION FOR INSIGHT 40 CREATIVE ACTS FOR CURIOUS PEOPLE.
PUTTING YOUR BOOK TOGETHER WHAT FORMAT? To get a job in advertising, you create dummy or “spec” ads for real clients, put them in a portfolio to showcase your creative talent, then get your portfolio or “book” seen by creative directors ...
is a book that should be included not only in libraries , but also in personal libraries . This book is well written and well developed . Indexed . 1-047 . Bell , Arthur H. NTC's Business Writer's Handbook : Business Communication from ...
Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, ...
While these models apply to the broad public relations program , they are no less applicable to writing . Effective writing requires constant research , objective setting , evaluation - and practice ! Note that while a basic assumption ...
Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie.
What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more -- and gives you practical, real-world answers. Book jacket.
How Small, Everyday Innovations Drive Oversized Results Josh Linkner. Joe Wert, and all my crazy cousins, nieces, and nephews. A special salute to my four-pound Yorkie, DaVinci—the little-little dog with a big-big heart who kept me ...
With wonderful examples and easy-to-follow instructions, this beautifully illustrated how-to book makes it simple and fun to create one-of-a-kind hand-drawn maps.
But developing such singular artistry requires effort and persistence. Bestselling author, artist, and illustrator Lisa Congdon brings her expertise to this guide to the process of artistic self-discovery.