Power Direct Marketing: How to Make it Work for You

Description

Filled with an explosive blend of critical thinking and practical know-how, "Power Direct Marketing" promises to motivate, inspire and educate you on how to become a better direct marketer. From planning a direct response effort (including setting objectives, timetables, and budgets), to targeting the best prospects; from making offers that guarantee responses to developing creative approaches that sell, acclaimed author Ray Jutkins will show you how to make your direct marketing ideas come to life. Praise for Power Direct Marketing, Second Edition: "This book is like getting an expert in a box who is deeply interested in your business and whom you can consult again and again. Ray Jutkins writes in a personal, engaging style that grabs and holds. Wisdom and experience for the taking." -- Ruth P. Stevens, Director, Direct Marketing, IBM Software Group "There are lots of books about the science of direct marketing and "Power Direct Marketing" has science, too. Ray Jutkins does a better job than most sharing the emotional core and heart of this fascinating business . . . it's chicken soup for your direct marketing soul." -- Robert C. Hacker, President, The Hacker Group, Ltd. "I nominate Ray Jutkins as the official 'clarifier' of the direct marketing industry. Ray has the unique capability of making complicated procedures seem simple . . . and he presents his knowledge with a magical combination of clarity and good humor. The 'Direct Marketing Schedule' alone is worth at least ten times the price of this book." -- Herschell Gordon Lewis, Chairman, Communicomp and best-selling business author "Direct, crystal-clear, this book is, in my view, the 21st century playbook for marketers. As sureas sunrise, as personal as a pinch, Ray's 8ight Point Market Action Program targets my marketing intentions with outrageous precision. It yields me enhanced market penetration and higher profits. It is my marketing bible." -- Burt Dubin, Marketing Director, Personal Achievement Institute "For years I've treated the first edition of "Power Direct Marketing" as my direct response bible, and Ray Jutkins as my guru. The second edition expands beyond the fundamentals and neatly links Ray's proven ideas with E-mail, the Web, fax, and other electronic media that are revolutionizing direct marketing today. I recommend it highly." -- Bob Bly, author, "Business to Business Direct Marketing" "Ray's explanation of the basics and the analysis of the reasons why, are, as usual, right on the target--He's done it again only its easier to follow with all the back-up you'll ever need." -- Robert O. Pollard, President, Webtrend Direct, Inc.

Get the book

Amazon.com

Search the book

eBay.com

Search the book

Other editions

• 

  Power Direct Marketing: How to Make it Work for You

  • 1994
  • 314 pages
  • Paperback
  • N T C Business Books

Similar books

• 

  广告设计与创意表现

  By 任莉编著

  在《诗经》的《周颂·有瞽》一里已有“萧备举”的诗句,代孔颖达也说:“其时卖饧人,吹萧自也。”可见在周时,卖的小贩已经得吹萧声招徕生了。告的发经历了漫长的过程,在不同的历史时期其现形式呈现不同的征。界上早的告可追溯 3000多年前,其是悬赏一枚金币捉拿 ...

• 

  Promotional strategy 1961

  By James F. Engel, Thomas C. Kinnear, Martin R. Warshaw

  Promotional strategy 1961

• 

  簡報女王的故事力！矽谷最有說服力的不敗簡報聖經

  By 南西．杜爾特 Nancy Duarte

  一位被稱為最有說服力的女人 一本被簡報．演講．溝通界封為圭臬的聖經 【矽谷科技主、500強企業、政治電影圈 指定御用】 ...

• 

  廣告與行銷

  By 柳婷

  ... 表 8-6 可以看出週休二日實施兩個月後,週末的電視節目收視率幾乎全面下滑,而無線電視台的跌幅更大過有線電視台。 0 表 8-6 週休二日與一般週末黃金時段收視率比較( 19 : 00-23 : 00 )總收視率無線電視有線電視年齡層週六週日週六週日週六週日 4+ -1.8 ...

• 

  深度行銷：沒有賣不好只有不會賣

  By 楊青

  大学毕业后,夏丽和小米作为上下铺的好姐妹,一起四处奔波找工作,但是都没有找到特别合心意的。后来,夏丽听说表姐所在的单位正招聘销售人员,因而在表姐的引荐下,和小米一起成为销售人员。从内心来说,夏丽觉得自己老实木讷,并不适合从事销售工作,相反, ...

• 

  體驗經濟下的廣告管理：新趨勢、新方法與新案例

  By 艾進

  ... 低、針對性強、互動性強ꎬ 在廣告行業中扮演著越來越重要的角色ꎮ 微博廣告如圖 3-17 所示: 圖 3-17 戴爾微博廣告圖片來源:新浪微博(http://e.weibo.com/dell)戶外媒介廣告是指在街道、車站、碼頭、建築物等公共場合按有關規定允許設置、張貼的招牌、.

• 

  Smoke Signals: 100 Years of Tobacco Advertising

  By Judith Vaknin, Judy Vaknin

  This is the intriguing story of tobacco advertising--from the beginning of the 20th century to the final years when tobacco companies were forced to stop advertising and look for alternative...

• 

  Fundamentals of Advertising Research

  By Alan D. Fletcher, Thomas A. Bowers

  Fundamentals of Advertising Research

• 

  Applied Marketing and Social Research

  By Ute Bradley

  Marketing research is becoming increasingly sophisticated, and in many areas it is developing at an extremely rapid pace. A major feature of this development is increasing international co-operation--building decision support...

• 

  Helping Young Children Learn Language and Literacy

  By Billie Enz, James F. Christie, Carol Vukelich

  This text is about teaching the language arts and facilitating children's reading, writing, speaking, and listening development between the ages of 2 and 5. Based on social constructivist theory, Helping...