Harley-Davidson: The Making of a Cult
Photographs show racing, antique, and special model Harley-Davidson motorcycles, as well as biker art and enthusiasts
Hotly anticipated new edition of a cult bestseller. Revised and updated tribute to the Milwaukee legend: history, models, and engines. Thrilling reportage of Harley-Davidson rides and lifestyle.
Written for advertisers, marketers, sales executives, and business owners who want to thrive in an increasingly competitive marketplace, The Power of Cult Branding is the ultimate guide to creating a loyal core of repeat customers and ...
Harley-Davidson: The Complete History is a richly illustrated tribute to the company's iconic bikes--from the original 1903 machine to modern Sportsters--with stories from famous motorcycle writers.
To date though, there is no common understanding of what a cult brand actually is. As a pioneer in this field, Dimitri Wittwer focused his dissertation on these kinds of brands.
There's an old Scottish saying that fit HarleyDavidson's philosophy : “ Better the divil you know than the divil you don't . ” In hindsight - considering the looming invasion of the European and Japanese motorcycle imports - it was wise ...
Marketing expert Douglas Atkin has spent years re- searching both full-blown cults and companies that use cult-branding techniques. He interviewed countless cult members to discover what makes them tick. And...
Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections Mara Einstein shows how religious ...
... Cult fandoms were related to yet distinct from the " cult menace " but nevertheless added to the idea circulating in ... Harley - Davidson Inc. and the computer company Apple Inc. as examples of successful cult brands that have been able ...