Managing Cultural Differences for Competitive Advantage
- ISBN-10
- 0850586860
- ISBN-13
- 9780850586862
- Pages
- 133
- Language
- English
- Published
- 1993
- Publisher
- Economist Intelligence Unit
- Author
- Lisa Adent Hoecklin
Description
Discusses the impact of cultural diversity on management and on international business and describes strategies for doing business in multicultural environments. Includes a directory of organizations offering cross-cultural development consultancy and a selection of leading business school executive courses in cross-cultural management.
