Understanding Statistics and Market Research Data
- ISBN-10
- 0851424597
- ISBN-13
- 9780851424590
- Category
- Business information services
- Pages
- 173
- Language
- English
- Published
- 2003
- Publisher
- Psychology Press
- Author
- David Mort
Description
Users of published statistics and market data are faced with a confusing array of terminology, definitions, and concepts when trying to understand and analyse this data. This book is an easy-to-use guide to these terms, definitions, and concepts with brief explanations in each subject area.
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