LEMON. HOW THE ADVERTISING BRAIN TURNED SOUR.
- ISBN-10
- 0852941471
- ISBN-13
- 9780852941478
- Language
- English
- Published
- 2019
- Author
- ORLANDO. WOOD
Description
How has this happended? And is there anything we can do about it? In this challenging book, Orlando Wood argues that a golden age for advertising technology has been far from a golden age for advertising creativity.
