Events Management: An International Approach
- ISBN-10
- 0857022415
- ISBN-13
- 9780857022417
- Series
- Events Management
- Category
- Travel
- Pages
- 377
- Language
- English
- Published
- 2012-04-05
- Publisher
- SAGE Publications
- Authors
- Paul Kitchin, Nicole Ferdinand
Description
Written by a team of high profile, international authors, this exciting new text successfully combines theory and practice, making it a must-have for all students of Events Management. Events Management: An International Approach provides comprehensive coverage of all the most common types of events, preparing students for a future career in Events Management. Covering key issues such as fundraising, sponsorship and globalization, this text addresses the challenges and examines the realities of events management in an international context. A wide range of case studies and examples look at sporting, music, catering and fundraising events across the UK, Europe, Asia, Australia and the Middle East.
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