Advances in Business and Management Forecasting
- ISBN-10
- 0857242016
- ISBN-13
- 9780857242013
- Series
- Advances in Business and Management Forecasting
- Category
- Business & Economics
- Pages
- 253
- Language
- English
- Published
- 2010-08-26
- Publisher
- Emerald Group Publishing
- Authors
- Kenneth D. Lawrence, Ronald K. Klimberg
Description
Presents advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and more.
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Other editions
-
- 2008-01-25
- 326 pages
- Paperback
- JAI Press Incorporated
-
- 2006-02-17
- 318 pages
- Paperback
- JAI Press Incorporated
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