International Marketing: Emerging Markets
- ISBN-10
- 0857244485
- ISBN-13
- 9780857244482
- Series
- International Marketing
- Category
- Business & Economics
- Pages
- 300
- Language
- English
- Published
- 2011-01-27
- Publisher
- Emerald Group Publishing
- Authors
- Shaoming Zou, Huifen Fu
Description
Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets.
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Other editions
-
- 2021-09-11
- 170 pages
- Paperback
- Independently Published
-
- 2021-01-05
- - pages
- Paperback
- Cognella Academic Publishing
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