Review of Marketing Research
- ISBN-10
- 0857244760
- ISBN-13
- 9780857244765
- Series
- Review of Marketing Research
- Category
- Business & Economics
- Pages
- 307
- Language
- English
- Published
- 2010-12-02
- Publisher
- Emerald Group Publishing
- Author
- Naresh Malhotra
Description
This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from multidisciplinary literatures in an integrative manner.
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Other editions
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- 2011-07-21
- 376 pages
- Ebook
- Emerald Group Publishing
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