Review of Marketing Research
- ISBN-10
- 0857247271
- ISBN-13
- 9780857247278
- Series
- Review of Marketing Research
- Category
- Business & Economics
- Pages
- 216
- Language
- English
- Published
- 2008-11-01
- Publisher
- Emerald Group Publishing
- Author
- Naresh K. Malhotra
Description
Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.
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Other editions
-
- 2011-07-21
- 376 pages
- Ebook
- Emerald Group Publishing
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