Review of Marketing Research: Special Issue - Marketing Legends
- ISBN-10
- 0857248987
- ISBN-13
- 9780857248985
- Series
- Review of Marketing Research
- Category
- Business & Economics
- Pages
- 376
- Language
- English
- Published
- 2011-07-21
- Publisher
- Emerald Group Publishing
- Author
- Naresh Malhotra
Description
This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.
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