'How to Respond Effectively to Children's Fascination with War Play and War Toys: Who's Calling The Shots?' carefully examines the positive developmental needs served by dramatic play--of which earlier forms of war play were a part--and contrasts them with the unimaginative, narrowly scripted play encouraged by today's merchandise-oriented children's TV and the accompanying highly specific war-related paraphernalia offered by the toy industry.
Welcome to Kidfluence - an era unlike any other.
Techniques researchers use to attract young consumers.
Marketing to Teens & Tweens
The new communication technologies play a major role in the lives of children & adolescents, who have available an almost continual diet of highly vivid, on demand, audiovisual images.
Food Marketing to Children and Youth: Threat Or Opportunity?
The book focusses on exploring the behaviour of young consumers as individuals and societal members.
Marketing to Tweens and Teens
Children: Consumption, Advertising and Media
Cover -- Title Page -- Copyright -- Dedication -- Contents -- Acknowledgments -- Introduction -- Part I. Establishing Children's Magazines, 1823-1856 -- 1.
Designing for Kids gives you all you need to know about age appropriateness, play patterns, age transitions, play testing, safety standards, materials, and the day-to-day lives of kids, so that you can make being a kid better with your ...