Making Shift Happen: Designing for Successful Environmental Behavior Change

ISBN-10: 0865719489
ISBN-13: 9780865719484
Pages: 400
Language: English
Published: 2021-10-21
Publisher: New Society Publishers
Authors: Nya Van Leuvan, Lauren Highleyman, Rod Fujita

Description

Making Shift Happen teaches you how to use the same behavioral strategies corporations use to sell you stuff you don't need - but to help the planet instead. Learn what drives human decision-making, and how to design and implement effective behavior change strategies that move people to take environmental action.