Cases and Select Readings in Health Care Marketing
- ISBN-10
- 0866564292
- ISBN-13
- 9780866564298
- Category
- Medical care
- Pages
- 551
- Language
- English
- Published
- 1989
- Publisher
- Psychology Press
- Authors
- Robert L. Berl, Robert E. Sweeney, William J. Winston
Description
Market your health/human service more successfully with this timely new volume. Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today's health care and human services marketing professional.
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