Creating a Customer-centered Culture: Leadership in Quality, Innovation, and Speed
- ISBN-10
- 0873891511
- ISBN-13
- 9780873891516
- Category
- Consumer satisfaction
- Pages
- 177
- Language
- English
- Published
- 1993
- Publisher
- ASQ Quality Press
- Author
- Robin L. Lawton
Description
Creating a Customer-Centered Culture shows you how to successfully apply existing traditional management tools to knowledge and service work. it teaches you to think like customers so you can implement an organizational culture transformation on your way to total quality management in a jargon-free, step-by-step way.
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