Cases and Problems in Contemporary Retailing
- ISBN-10
- 0873931394
- ISBN-13
- 9780873931397
- Category
- Retail trade
- Pages
- 459
- Language
- English
- Published
- 1992
- Publisher
- Delmar Thomson Learning
- Authors
- Joseph Barry Mason, Morris Lehman Mayer, Hazel F. Ezell
Description
The book provides thirty cases from which to choose. Each of the cases is based on real situations-no armchaired situations exist. The cases are long enough to give adequate data for analysis but not so long so as to be cumbersome. The number and variety of cases, issues, types of operations, levels of sophistication, levels of management addressed, and so forth, assure that this book can be used at any level by any instructor who believes in and appreciates the value of case analysis as a teaching technique. Discussion Motivators are included in Appendix B. This component fills a market demand for increasing class interaction on topics which are difficult to cover in any other way. The book also contains numerous problems for practice, illustrations, and homework.
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