Temperance advocates believed they could eradicate alcohol by persuading consumers to avoid it; prohibitionists put their faith in legislation forbidding its manufacture, transportation, and sale. After the repeal of the Eighteenth Amendment, however, reformers sought a new method--targeting advertising.
In Advertising Sin and Sickness, Pamela E. Pennock documents three distinct periods in the history of the national debate over the regulation of alcohol and tobacco marketing. Tracing the fate of proposed federal policies, she introduces their advocates and opponents, from politicians and religious leaders to scientists and businessmen. In the 1950s, the Woman's Christian Temperance Union and other religious organizations joined hands in an effort to ban all alcohol advertising. They quickly found themselves at odds, however, with an increasingly urbane mainstream American culture. In the 1960s, moralists took backstage to consumer activists and scientific authorities in the campaign to control cigarette advertising and mandate labeling. Secular and scientific arguments came to dominate policy debates, and the controversy over alcohol marketing during the 1970s and 1980s highlighted the issues of substance abuse, public health, and consumer rights.
The politics of alcohol and tobacco advertising, Pennock concludes, reflect profound cultural ambivalence about consumerism and private enterprise, morality and health, scientific authority and the legitimate regulation of commercial speech. Today, the United States continues to face difficult questions about the proper role of the federal government when powerful industries market potentially harmful but undeniably popular products.
This text looks at this area.
... media products go to those other than the immediate purchases, so the owning firm does not capture this portion of ... Law Journal, 3, 45. Baker, C. E. (2002). Media, markets, and democracy. New York: Cambridge University Press. Baker ...
As I began to listen to the song by Anita Baker and the Winans called “Ain't No Need to Worry,” I knew that the song was sent directly to me from God because every cell in my body just froze and listened intently to the words.
This second edition features a new chapter on specific problems that each industry faces in online marketing, which has exploded in certain cases, especially in gambling and pornography.
Business, Health, and Canadian Smokers, 1930-1975 Daniel J. Robinson ... On the underground economy in Berlin in 1945–46, see Kevin Conley Ruffner, “You Are Never Going to Be Able to Run an Intelligence Unit: ssu Confronts the Black ...
full-time educational programs and extension courses, now taught entirely in English, in Berlin, such as a 5-month training course in brewing technology for prospective brewing professionals. In the UK, the center for academic brewing ...
With his usual savvy and straightforward style, Philip Kotler offers this book as insurance a guide to what not to do.
... Market Street . Commercial magazines also proved reluctant . The first magazine to take advertising about the product , Ladies ' Home Journal , did not do so until 1924. In spite of an expensive retail cost of sixty cents for six ...
Ten Deadly Marketing Sins
The Church has lost sight of the word 'sin'. This book compares God's definitions of human behavior with the secular worldview, based on humanistic psychology which calls sin, 'sickness.'