Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners
- ISBN-10
- 0875843417
- ISBN-13
- 9780875843414
- Category
- Business & Economics
- Pages
- 472
- Language
- English
- Published
- 1995
- Publisher
- Harvard Business Press
- Authors
- P. Ranganath Nayak, Jean Philippe Deschamps, P. PANDURANG NAYAK
Description
Looks at seven companies--Canon, Ford, Honda, Philips, Rubbermaid, and Toshiba--that have redefined existing markets and achieved domination by focusing on product creation
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