Broken Promises: An Unconventional View of what Went Wrong at IBM
- ISBN-10
- 0875846548
- ISBN-13
- 9780875846545
- Series
- Broken Promises
- Category
- Business & Economics
- Pages
- 210
- Language
- English
- Published
- 1996
- Publisher
- Harvard Business Press
- Authors
- Daniel Quinn Mills, G. Bruce Friesen
Description
Examines IBM's downfall in the early 1990s, arguing that failed leadership, strategic miscalculation, and disregard for customer and employee relationships were all to blame
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Other editions
-
- 2019-12-19
- 160 pages
- Paperback
- Broken Promises
-
- 2016-12-05
- 267 pages
- Ebook
- Routledge
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